OxScience

• Common types of logos are:
• Monogram logos
• Wordmarks logos
• Pictorial marks logos
• Abstract logos
• Mascots logos
• The combination mark logos
• The emblem logos

The logos are distinctive that allow the identification of people, companies, products or institutions. They can be made up of words, pictures or both and are divided into three groups:

Logo: it is characterized by having exclusively typography, leaving aside figurative images. This variant has the disadvantage that recipients cannot easily recall it in words, while the advantage it presents is that the message the company wants to send is read correctly. In logos, typography can fulfill two functions: on the one hand, it connotes a meaning parallel to that of the word it contains, which is why we speak of a non-verbal function. On the other hand, typography fulfills a verbal function, which is to act as a support for the word you want to write, transmitting its mere meaning.

Isotype: This type is limited to resorting to an icon or figurative image to, through it, emit a message. According to psychological research, drawings are easier for receivers to remember, so this is a very important advantage for isotypes. In addition, the image turns out to be universal so the language does not turn out to be an obstacle. What is not very convenient when resorting to these logos is that the message emitted is not precise since the image is a difficult metaphor to associate with the product, company or institution. What is usually done when using the isotypes is to periodically publish a logo that acts as an auxiliary that indicates the belonging of the logo, for example, the name of the company to which it belongs is included from time to time in the isotype.

Isotype: This kind of logo combines the isotype with the logo, which helps to make the message much more precise than the previous ones. What is against the combination of both is that it is more difficult for the receiver to retain because the elements are more numerous.